25 Lieux Innovation

Editorial site spotlighting 25 places that are transforming innovation in France — an in-house Patriarche project built around a book / site / event trio. Full-custom WordPress (custom post types + taxonomies), Timber for Twig templating, ACF Pro for editorial blocks, and serious GSAP work to bring the content to life as you scroll.

An editorial site with rich source material (long-form text, photos, places sorted by category) where the front-end challenge is to avoid flat reading. The direction: scroll storytelling with crafted reveals, transitions between places, and a layout that lets photo and text breathe in alternation. On the CMS side: leave default WordPress behind and give editors a back-office aligned with how they actually think.

• GSAP / ScrollTrigger scroll storytelling: scroll-driven reveals, parallax, pinning, transitions between places — motion in service of the editorial, not decoration for its own sake.
• Full-custom WordPress: custom post types for the places, dedicated taxonomies for category filtering, ACF Pro for modular editorial blocks on the admin side.
• Timber + Twig to separate logic from view — a maintainable WordPress codebase that escapes the single.php soup that gets unreadable fast as a project grows.

WordPress with Timber + ACF Pro — my routine for full-custom WordPress done cleanly. Timber gives real logic/view separation (Twig on the template side), ACF Pro turns the admin into a place editors can actually work in. GSAP + ScrollTrigger on the front for the motion layer: the right tools for an editorial site that needs to breathe.

Site live. On a personal level, this is the project where I really pushed GSAP further — not just fades, but real motion writing in service of the editorial content.